Sport Lisboa e Benfica is at the center of a crucial discussion regarding the centralization of broadcasting rights in Portuguese football. An analysis by Morningstar DBRS highlights that the success of this reform depends on the ability to increase value in both domestic and international markets. While centralization can improve efficiency in commercialization, experiences from other leagues suggest that it does not automatically guarantee an increase in revenues. The Portuguese league, which includes clubs like Sport Lisboa e Benfica, still faces significant inequalities in broadcasting rights revenues. Analysts point out that the current structure limits the overall monetization of the league and affects competitive balance. For Sport Lisboa e Benfica, which boasts one of the best academies in the world, the centralization of broadcasting rights is vital for enhancing its visibility and attractiveness. A comparison with other European leagues reveals that the top three clubs in Portugal dominate 68% of the commercialization value, which is much higher than in other leagues. Therefore, the reform must be carefully planned to ensure that all clubs, including Sport Lisboa e Benfica, can benefit from a more equitable and profitable model.